Sonya Terjanian

[’soηə] [tər’jeini:ən] n. 1. freelance writer, specializing in advertising and marketing: the agency needed to nail the project so they called Sonya Terjanian.
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- Simple Shoes
  A series of magazine ads extolling the virtues of a line of environmentally sensitive -- not to mention stylish -- sneakers.See: seals, politics, trashy, SUV.
- Valley Forge
  A print campaign aimed at impressing readers with the staggering array of family activities available in the Valley Forge area.See: 2-day weekend, boredom, gas.
- Civil War
  Stories of Pennsylvania's Civil War, intended to lure families to historic sites during the state's Sesquicentennial Civil War commemoration.See: breakfast, mothers, woman.
- Phillies
  A good old fashioned ad campaign for a good old fashioned team of ball players.See: beer, spanking.
- Insectarium
  A newspaper campaign with lots of legs.See: shock, grub, puberty, tarantulas.
- PFCU
  Print and outdoor executions announcing the new, virtually unrestricted membership requirements for the Philadelphia Federal Credit Union.See: vowel, nose job, cheap, chihuahua, bus wrap.
- Helzberg Diamonds
  A magazine ad, and a series of outdoor boards designed to position diamonds as the ideal gift, and Helzberg Diamonds as the ideal place to buy them.See: amazing, floral, lingerie, tears.
- Comcast
  A pair of outdoor boards communicating the benefits of Comcast's Digital Video Recorder.See: hangtime, favorite moments.
- Penn Medicine
  A print campaign positioning Penn Medicine as a health system where compassion meets scientific rigor.See: lucky, role model.
- Children’s Hospital of Philadelphia
  A television campaign encouraging donations to one of the nation's top children's hospitals.See: hide’n seek, fireflies.
- Philadelphia Inquirer
  A television spot that dramatizes the perils of not reading the Inquirer on a daily basis.See: bait.
- Giorgio Pierogies
  A demonstration of why microwave pierogies are convenient at home, but not so great on a cooking show.See: quickie.
- Kajeet Mobile
  A team of bouncy animated characters vies for the attention of a tween target audience.See: 4u, texting.
- Iron Hill Brewery
  A radio spot that explores the delights of outdoor seating.See: outdoorsy.
- Chestnut Hill College
  A radio spot offering Chestnut Hill College's convenient continuing education program as the solution to a stressful, dead-end life. See: reality.
- Helzberg Diamonds
  A spot from a successful three-year radio campaign that offered insights into the experience of young men tasked with buying diamonds at important moments of their lives.See: spaghetti.
- Helzberg Diamonds
  A selection of pages from a diamond-buying guide, and several catalogs. The challenge: to deliver useful information to guys who are about to make an important purchase, while maintaining a fun and approachable brand personality.See: stress, masterpiece, radiant, commitment, 3 diamonds, you just know.
- Lilly Pulitzer
  Catalogs for the venerable doyenne of Palm Beach style, whose distinctive tone of voice matches the carefree attitude of her clothes.See: great escape, casa loca, tea party, pillow fight.
- ViroPharma
  An annual report for a company that has developed an ultra-orphan drug to treat Hereditary Angioedema. The report profiles several “unsung heroes” -- the patients, doctors and advocates who inspire ViroPharma’s work.See: cover, amazing, ken-1, ken-2, dr. frank-1, dr. frank-2
- David’s Bridal
  A selection of catalog pages designed to debunk common wedding myths...as well as misperceptions about the world’s largest bridal retailer.See: color coordination, sleeveless dresses.
- MLT
  An information booklet for donors to an organization that is working to develop the next generation of minority leaders. The target audience -- busy C-level executives -- require a booklet that is short, factual, and easy to digest.See: cover, inspiration, unmet need, creating change, our model, support.
- Cancer Treatment Centers
  of America
  A 145-page book that commemorates five years of hope, joy and pride at CTCA in Philadelphia. The book was designed to capture the unique culture at this well-loved cancer treatment facility.See: cover, breaking the rules, building on hope, patient empowered care.
Experience

9/12 - Present
Freelance writer; New York metropolitan area

8/01 - 9/12
Freelance writer; Philadelphia, PA

10/00 - 8/01
Associate Creative Director/Creative Director
Lot21 Interactive Advertising;
San Francisco, CA

6/99 - 10/00
Freelance writer; Philadelphia, PA

6/99 - 6/00
Staff writer: restaurant critic
The Philadelphia Weekly; Philadelphia, PA

4/94 - 6/99
Senior Copywriter/Vice President/
Associate Creative Director
Earle Palmer Brown; Philadelphia, PA/
New York, NY

10/93 - 4/94
Copywriter
Ketchum Communications; Philadelphia, PA

1/89 - 10/93
Junior Copywriter/Copywriter
Long Haymes and Carr; Winston-Salem, NC

Education

9/88 - 6/91
Salem College; BA in English and Spanish
Winston-Salem, NC

9/87 - 8/88
University of Barcelona; Diploma of Hispanic Studies Barcelona, Spain

Category Experience

Biotech and Healthcare:
Abraxane, Acuvue Oasys, ARESTIN, BOTOX Cosmetic, Children’s Hospital of Philadelphia, CRESTOR, Ethicon Endo-Surgery, Holy Redeemer Maternity Center, Hospice Pharmacia, Immodium, Immtech Pharmaceuticals, Isolagen, K-Y Intense, LISTERINE, Novo Nordisk FlexPen, REACH, REMICADE, Shaping Futures, South Jersey Radiology Associates, The Hospital of the University of Pennsylvania, Thermachoice, TVT Secur, Tylenol, United Healthcare, Virtua, Vitalux, Monistat, Vyvanse, Weight Watchers Physician Program, Wills Eye Hospital

Fashion and Retail:
Anthropologie, Bali, Calico Corners, David’s Bridal, Dollar Rent A Car, eBay, Hanes, Hanes Her Way, Helzberg Diamonds, Lilly Pulitzer, Nicole Shoes, Puma, Simple Shoes, Thomasville

Financial:
Bank of America, Barclaycard US, CoreStates, ING Direct, Philadelphia Federal Credit Union, Wachovia

Foodservice and Packaged Goods:
ARAMARK, D'Angelos, Giorgio, Holly Farms, Lifesavers, Iron Hill Restaurant & Brewery, Murphy's Beer, Pizza Hut, Sam Adams, Yuengling

Telecommunications:
Comcast, Ericsson, Roadrunner High Speed Online

Travel and Tourism:
Alaska Airlines, Biltmore Estate, Disney Resorts, Greater Philadelphia Chamber of Commerce, Insectarium, Pennsylvania Civil War Sesquicentennial, Valley Forge

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