Sonya Terjanian uses the power of words to bring brands to life. A veteran of several East Coast traditional advertising agencies and one West Coast digital shop, she’s overseen campaigns for a wide spectrum of clients—from Hanes, Nabisco and Bank of America to Disney, Puma, and NBCUniversal. Now a Creative Director at Lucid Group, she leads medical communications for global pharmaceutical and biotech brands. In her spare time, she writes literary fiction and cultivates a giant rubber band ball.